Traction and market

UNICEF estimates that at least 130 million babies are born each year around the world. Many of them die in their first months of life. Studies show that ongoing monitoring of the basic vital parameters of newborns can significantly improve their health and safety.


Usually a special attention should be paid to premature children (statistics suggest that 10% of all pregnancies end in a premature birth). According to the WHO (World Health Organization), prematurity is the leading cause of neonatal deaths, resulting in more than 1 million baby’s deaths each year. It is the second leading cause of death in children, after pneumonia.


The threat serious because the number of prematurely born babies increases. According to the March of Dimes Foundation, the rate of premature birth had increased by 36% since the early 1980s to 2006.


One of the parent’s worst nightmares is SIDS (sudden infant death syndrome) that rates 0.1 to 2 per 1000 live births. It means that (according to Centers for Disease Control and Prevention) app. 3500 sudden infant deaths occurs per year. 44% of them due to SIDS.


Many threats, the growing number of working parents, current trends in lifestyle and the growing role of technology in our everyday life – all of that makes the global market of electronic nannies very dynamic.


North America and Europe holds the largest share but such devices are becoming more and more popular also on emerging Asian markets, eg. in China where we could observe the high birth rate dynamic economic development of the society, and a great interest in advanced technologies.

According to market trends, LifeTone seems to be a perfect match for (in particular but not only):


  • parents of infants born with life-threatening birth defects, in particular premature babies;


  • first-time parents;


  • overly caring parents who are prone to being permanently worried and stressed out about the child;


  • condition – they are frequently tired and get very little sleep;


  • busy parents who try not to compromise on careers while having children – their focus is usually spread over work and children resulting in very little sleep;


  • parents into gadgets and novelties interested in all kinds of novelty solutions for babies – they hope new devices will help them save time and effort.